In colloquial Catalan, 'Qisu' means 'dog', which directly relates to one of the brand's target audiences and links it to the territory.
After several months of work, a name was chosen that fulfilled all these points. Qisu perfectly encapsulates the combination of origin and graphic form.
In addition, the spelling of the name was adapted to create a logo that was not only functional, but also memorable enough to allow the 'Q' to be used individually and distinctively, so that it could be adapted to all the necessary visual applications.
